"Numerous studies estimate that as many as one in five children have difficulties learning to read. Reading has been associated as an early indicator of academic success. Public formal education does not typically start until ages 5–6. Before then, parents and caregivers are the first education providers during the 0–5 early critical years. The 1000 Books Before Kindergarten challenge is a simple (read a book, any book to your child, with the goal of reading 1000 before kindergarten) and very manageable endeavor."